aaniin
First Nations-founded and 100% Indigenous-owned: aaniin was founded by Chelsee-Marie Pettit of Aamjiwnaang First Nation.
Indigenous founding is also supported by the reviewed record.
Current ownership, founding, and sources
Current ownership and founding are different facts. The first list requires a source that explicitly supports current Indigenous ownership. The second records Indigenous founding evidence without presenting it as current ownership.
Identity evidence reviewed through
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Each brand here has at least one linked source that explicitly supports current Indigenous ownership.
First Nations-founded and 100% Indigenous-owned: aaniin was founded by Chelsee-Marie Pettit of Aamjiwnaang First Nation.
Indigenous founding is also supported by the reviewed record.
Métis-founded and Indigenous-owned: Andréanne Mulaire Dandeneau, who has Anishinaabe and French Métis roots, launched the label in 2005.
Indigenous founding is also supported by the reviewed record.
Dënesųłiné-founded and Indigenous-owned: Brenda Dragon founded Aurora Heat and leads the Northwest Territories enterprise.
Indigenous founding is also supported by the reviewed record.
Métis-founded and listed as majority Indigenous-owned: Métis and Filipino founder Christine Marie launched Awāsis Boutique in 2018.
Indigenous founding is also supported by the reviewed record.
Huron-Wendat-founded and currently owned by a Huron-Wendat Nation member: Roland Bastien launched the company in Wendake in 1972.
Indigenous founding is also supported by the reviewed record.
First Nations-founded and Indigenous-owned: Peguis First Nation member Michelle Cameron established the company in 2021.
Indigenous founding is also supported by the reviewed record.
Anishinaabe-founded and Indigenous-owned: Temagami First Nation member Lesley Hampton founded the label, which is currently a CCIB Certified Indigenous Business.
Indigenous founding is also supported by the reviewed record.
Inuvialuk-founded and 100% Inuit-owned: Inuvialuk founder Tanis Simpson and her brother Bradley Carpenter founded Qiviut Inc. in 2019.
Indigenous founding is also supported by the reviewed record.
Ojibwe-founded and Indigenous-owned: Sagamok First Nation member Mitch Gegwetch founded the label in 2020.
Indigenous founding is also supported by the reviewed record.
Mohawk-founded and Indigenous-owned: Mohawk Turtle Clan twin sisters Dakota and Jesse Brant founded the company; Jesse is identified as a current co-owner.
Indigenous founding is also supported by the reviewed record.
Haida- and Cree-founded and 100% Indigenous woman-owned: Erin Brillon founded Totem Design House.
Indigenous founding is also supported by the reviewed record.
Indigenous majority-owned: George Bahm, who is Tlingit (First Nations), is the company’s majority shareholder.
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These brands have source-backed Indigenous founding context, but Trendsly does not currently have evidence that supports an Indigenous-ownership claim.
Haida-founded: Haida designer Dorothy Grant established the eponymous fashion business in 1992.
Inuit-founded: Dawn Forrest started Inuuvunga Designs in 2016.
Métis-founded: Sean McCormick began Manitobah in Winnipeg. This is a founding claim, not a current Indigenous-ownership claim.
Wendat-founded: Wendat community member Jacinthe Bergeron created the project in 1997 and launched its first collection in 1998.
Inuit-founded: Inuk designer Victoria Kakuktinniq started the brand in 2014.